Copywriter

My client, a leader in the HR SaaS industry, is looking for a regional content writing expert. In this role, you will be a key storyteller, crafting engaging and informative content across various marketing channels. You’ll work closely with global and local marketing teams, as well as product and sales teams, to understand the target audience, product features, and marketing goals. Your job will be to translate these insights into compelling written materials that resonate with customers and prospects, with a focus on the Canadian market.

You understand the power of copywriting and have a proven track record of driving leads and sales-it’s your specialty. You’re a creative powerhouse, an ideas generator, and a wordsmith who transforms dry content into exciting, revenue-driving copy. Whether you’re creating a catchy tagline or developing a fully-integrated marketing campaign, you deliver results-on time, on brief, and with excellence.

You have a solid grasp of copywriting principles and know how to apply them effectively. You conduct thorough research and are a master of tone of voice.

You thrive in a fast-paced environment, managing multiple briefs across different media while consistently delivering high-quality work. You collaborate well with teams but also shine when given the freedom to create independently.

Most importantly, you understand what motivates people and can influence their behavior with nothing but words on a page or pixels on a screen.

You will be working permanent full-time in our brand new office in Downtown Toronto, off King station.

Day-to-day responsibilities

In a role reporting to the Head of Growth and working under the guidance and direction of the Lead Copywriter, you’ll create work either from scratch or by turning dry technical subjects into outstanding pieces of content. You will:

• Create compelling and persuasive marketing copy for a wide range of materials, including website and landing pages, email marketing, automation, blog posts, case studies, whitepapers, ebooks, sales collateral, video scripts, and wide range of digital advertising including PPC, social media, and more.
• Write digital content, monthly newsletters, video and audio scripts, and general marketing collateral.
• Create stand out presentations decks to be used on our weekly industry leading webinars, and support content to drive registrations (like social media posts, email copy, etc.)
• Work with global and local teams to support product launch campaigns across relevant channels and mediums.
• Support with the creation of sales enablement material to help our Sales team sell BrightHR’s offering to prospects.
• Optimize content for search engines (SEO) and other digital platforms.
• Work closely with designers and other creatives to ensure visual and written content are aligned.
• Peer review colleagues’ work and support with localisation for our global markets.
• Follow and maintain BrightHR’s tone of voice recommendations and manage constructive feedback from senior colleagues and stakeholders.
• Collaborate with the marketing team to develop content strategies that align with overall marketing goals and target audience needs.
• Research industry trends, competitor activities, and customer insights to inform content creation.
• Be meticulous and create work to a high standard. This includes editing and proofreading all marketing materials to ensure accuracy, clarity and grammatical correctness.
• Write copy that stands out in a market saturated with similar messages.
• Use technical content and expertise from within the Group as well as performing deep research.
• Monitor competitor activity, customer behaviour and the latest trends to improve the performance of your writing and content.
• Ensure all copy is delivered to brief, on time, and to the required quality standards.

Essential skills & experience

• At least two-years professional copywriting experience.
• A portfolio showcasing your copywriting chops. We want to see examples of your work across diverse mediums.
• Experience with SEO and content optimisation.
• Demonstrable understanding of copywriting best practices.
• Experience creating lead generation content.
• Creativity, enthusiasm, curiosity, and a desire to improve.
• Strong organisation and time management skills.

Perks and benefits

• Day off on your birthday
• Vacation Days increase length of service
• Benefits and Pension Plan available
• Access to Employee Assistance Programs
• Company incentives, access to discounts

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